The annuity and life industry revolves around building relationships and sharing experiences. Social media revolves around these same networking concepts and should not be viewed as advertising. Building relationships with clients is the best place to start when growing your agency and social media can help.

The Nielson Company indicated that “Nine in every ten Internet consumers worldwide (90%) trust recommendations from people they know, while seven in every ten (70%) trust consumer opinions posted online.” This study displays why the use of social media is paramount to your agency.

One of the best features of social media is that all of the people in your network get notifications every time you post something new. Plus, they have the option to share and comment on these posts. Comments and shares create opportunities to reach people out of your network who could soon become clients.

Become more active on Facebook with the IAMS marketing platform, and post industry specific content in two clicks!

Click Here to sign up for our marketing platform that will help you stay active on Facebook or call Matt Neal at (800) 255-5055 to learn more.

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