When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally open territory of small businesses. Many business owners may not…
Nearly half of American adults do not have life insurance. That’s according to a recent LIMRA survey that also found more than 40% of adults reported having insufficient coverage. That same study revealed that interest and intent to buy life insurance are at all-time highs. So why aren’t more people buying policies? There are several…
In many ways, Millennials are the perfect storm of opportunity for life insurance agents and advisors. The largest generation in American history also represents more than one-third of the workforce. With the Boomer generation at or near retirement age, and Gen-Xers turning that corner, advisors would be wise to start paying more attention to Millennials.…
The last year has seen a growing number of people recognize the need for life insurance, yet policy ownership continues to decline. That’s according to the 2021 Insurance Barometer Study published by LIMRA and Life Happens. Despite the decline, the COVID-19 pandemic continues to drive consumer awareness about life insurance. The growing ownership gap presents…
Life Insurance Awareness Month is here. For this first Marketing Corner of September 2020, we thought it would be fun to take a break from the norm and share some strange, but true facts about life insurance. Pampered Pet Policies Most insurance carriers won’t allow you to directly name your cat or dog beneficiary. Because…
The COVID-19 pandemic has taken a dramatic toll on the life insurance market. Between safe-at-home orders and changes to the underwriting process, policy sales have had dropped over recent weeks. According to MIB Group, overall application activity for April was off -5.5% compared to March. This marks the second consecutive month to see a decrease…
Learn how the full implementation of the 2017 CSOs will impact the insurance industry and potentially lead to sales opportunities for advisors.
There has never been a better time to write Single Premium Life (SPL) than now! Whether you are an annuity agent, specializing in senior health products or a traditional life agent, you have clients that absolutely need the benefits that SPL provides. These products are better than you remember, because product manufacturers are beginning to…
Millennials are a unique generation with a new approach to life,which includes the way they secure information, collect insights and make purchasing decisions. This is especially true when it comes to benefits and financial products — particularly life insurance. In this under-served segment, only 16% own individual life insurance and about a third are likely…
The annuity and life industry revolves around building relationships and sharing experiences. Social media revolves around these same networking concepts and should not be viewed as advertising. Building relationships with clients is the best place to start when growing your agency and social media can help. The Nielson Company indicated that “Nine in every ten…
