Overcoming the Summer Slump
Marketing tips that will help you strengthen your brand, build an online following, and reach more prospects during the slow summer months
What Is Real-Time Marketing?
Real-time marketing activities can show that you are a reliable source of information and assistance The last two years have seen a whirlwind of events and actions that have directly impacted consumers’ personal finances. The coming months are likely to bring more. The question is, how are you going to respond? Responding quickly to current…
VIDEO: Digital Marketing with IAMS
The reality of today’s environment is that no business can survive without a solid digital marketing strategy. This is especially true when working remotely. Doing business online requires the strategic use of social media, email, video, and website content. This multi-pronged approach is proven to not only boost consumer engagement but is also effective where…
LinkedIn as a Prospecting Tool
The term “social media” is often thought to be interchangeable with Facebook. The association is for good reason. Facebook is arguably the most popular social platform out there and used by businesses across every industry imaginable. But that doesn’t mean it holds the most value. Advisors casting their nets for bigger fish would be wise…
Getting the Most from Your Facebook Posts
Whether you love it or could live without it, Facebook is one of the most effective digital marketing tools financial professionals have at their disposal. The platform is a one-stop-shop for targeting prospects and new leads across multiple demographics. However, Facebook is only effective when used strategically. Are you getting the most from your Facebook…
Three Untapped Marketing Ideas for Producers
Drip email campaigns, direct mailers, seminars – these are among the most popular marketing strategies producers use to connect with new prospects. But it never hurts to branch out. Using a variety of tactics and content delivery platforms is the best way to enhance your overall strategy. Below are just a few untapped marketing ideas…
Social Media Marketing
The annuity and life industry revolves around building relationships and sharing experiences. Social media revolves around these same networking concepts and should not be viewed as advertising. Building relationships with clients is the best place to start when growing your agency and social media can help. The Nielson Company indicated that “Nine in every ten…
