Businessman in the office, reading bad breaking news on a financial newspaper, he is shocked and adjusting his glasses

The Value of Real-Time Marketing

Digital marketing is more of an art form than a science. Making that all-important emotional connection often requires a fluid, non-linear approach. That’s not to say static, broad-based strategies don’t have value. However, it’s important to keep your finger on the pulse and react to current events that directly impact your target audience. This approach…