A group of fit and active people resting after doing exercise in nature, taking selfie with smartphone.

The Generational Marketing Shift

Content that resonates with your audience is one of the keys to successful marketing. The social media team at the AARP put this Marketing 101 lesson to use recently with a campaign that turned (or banged) a few heads. A good portion of the Boomer demographic is well into, at, or nearing retirement age. ¬†This…