B2B Life Insurance Marketing Tips

When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally open territory of small businesses. Many business owners may not…

Closeup of a man choosing wooden dice with smiling face out of three options in a conceptual image of customer satisfaction.

Overcoming Life Insurance Objections

Nearly half of American adults do not have life insurance. That’s according to a recent LIMRA survey that also found more than 40% of adults reported having insufficient coverage. That same study revealed that interest and intent to buy life insurance are at all-time highs. So why aren’t more people buying policies? There are several…

On The Move – August 29, 2023

September 1, 2023 – Effective Date of Change Brighthouse Life Insurance Company Fixed Indexed Annuity SecureAdvantage 50,000+ SecureAdvantage 100,000+ SecureAdvantage 500,000+ Clear Spring Life Fixed Indexed Annuity ClearFlex 10,000+ Highlander 10,000+ Highlander 7 10,000+ TriVysta 10,000+ ViStar 10,000+ MYGA Delaware Life Fixed Indexed Annuity Retirement Stages Select 5 25,000+ Retirement Stages Select 5 100,000+ Retirement Stages Select 7 25,000+ Retirement Stages Select 7 100,000+ Target Growth 10 25,000+ Target…

On The Move – August 22, 2023

August 23, 2023 – Effective Date of Change Americo Fixed Indexed Annuity Elite 5 10,000+ Growth Commander 10 10,000+ Growth Commander 6 10,000+ Ultimate One Index 7 10,000+ Ultimate One Index 9 10,000+ Ultimate One Index 9 Bonus (411) 10,000+  Americo (Legacy) Fixed Indexed Annuity ClassicMark 10 10,000+ ClassicMark 10 Plus 10,000+ LibertyMark Freedom 10 10,000+ LibertyMark Freedom 10 Plus 10,000+ LibertyMark Freedom 7 10,000+

On The Move – August 15, 2023

August 15, 2023 – Effective Date of Change Americo MYGA Integrity Life Insurance Company Integrity Indextra 5 15,000+ Integrity Indextra 5 – Two 15,000+ Integrity IndextraTM 10 15,000+ Integrity IndextraTM 10 – Two 15,000+ Integrity IndextraTM 7 15,000+ Integrity IndextraTM7 – Two 15,000+ Integrity Life Insurance Company (Legacy) JourneyMark 10,000+ JourneyMark 5 10,000+ JourneyMark 7 10,000+ JourneyMark 7 w/ Cascade Rider 10,000+ JourneyMark 7 w/ Expanse Rider 10,000+ JourneyMark w/…

Story-Driven Content Marketing

Content marketing is a valuable and effective method of consumer engagement, outpacing the traditional strategies many businesses have come to rely upon. Research has shown the majority of internet users would rather learn about a product or service through content versus traditional (print, TV, radio) advertisements. Chances are, most of you are already engaged in…