Branding is one of the most important aspects of your business. Your brand is how people recognize, identify with, and perceive your company. In marketing terms, a brand is typically defined as a “concept that helps people identify a particular company, product, or individual.” A brand is more than a logo and slogan. These are only two pieces of a much bigger puzzle. Overall, it is your brand that helps make that emotional connection with consumers and could ultimately make or break your business.
Creating Your Brand
There are many things to consider when creating your brand. First and foremost, you need to think about who you want to connect with. Your target audience will determine the look, feel, and voice of your brand. As an advisor, you probably already have a good sense of who your consumers are. But how well do you know them? What do they need and expect from a business like yours? What challenges do they face? Answering these questions will help create a brand that your consumers can trust.
Your mission statement is another important part of your overall brand. Why did you start your business? What can you offer that your competitors cannot? This piece of the puzzle needs to clearly communicate your unique values, qualities, and benefits.
The Visual Aspect
You only get one chance to make a first impression. Make it count. The visual aspects of your brand need to immediately catch the consumer’s attention. Your visual elements – logo, color scheme, tagline/slogan, typography, photos, etc. – will serve as the face and personality of your brand. They determine how your consumers will perceive your business, and you as a professional.
Consistency is key when it comes to the visual aspect of your brand. This applies to your website, social media, ads, physical materials, and any other medium you put out to the public. This is how you establish brand awareness and recognition.
Unless you have a side gig as a graphic designer, this piece of the branding puzzle is better left to a professional. Someone experienced in creating clean, quality imagery that reflects your values and personality as a business owner.
How Strong is Your Brand?
Establishing a strong, relatable brand can be challenging. But it is vital for the success of your business. Do you need help building your brand? The IAMS Creative Team works directly with you to gain a full understanding of your ideas, concepts, and company. Our goal is to help you develop a unique and recognizable brand identity so you can focus on doing business.
Elevate Your Brand
Let’s say you’ve already established your brand. What next? If you’re motivated to take your business to the next level, there’s still time to apply for the IAMS Fall 2022 Life & Annuity Academy. Producers who qualify will receive an all-expenses-paid trip to Omaha for three days of training certain to help grow their business and equip them to develop lasting relationships with clients, fellow agents, and their marketing team.
The Fall 2022 Life & Annuity Academy will take place from September 14 -16. This training session is limited to 25 producers who are motivated to expand their business. We only have a few spots left open, so click the button below to apply today!