Marketing and the way in which we do business are always evolving. This has been especially true over the last few years. As we move into a new year, we need to look at embracing new tactics, or revisiting older methods that have become viable again.
For agents and advisors specifically, there are a few trends and tactics that should play a huge role in your 2023 marketing plan.
Video has for years been among the most effective forms of content marketing. We shouldn’t expect that to change any time soon. What is shifting is the type of video that consumers are engaging with. Short-form video is projected to see the most growth in 2023.
The popularity of short-form video platform TikTok has spilled over into the financial services space. Dubbed “FinTok,” personal finance videos have become a hit with millennial and Gen Z consumers. Content carrying the hashtag #PersonalFinance has clocked more than 4 billion views to date.
Where you may have used longer videos to educate prospects, the point of short-form videos is to engage. The trick is to be innovative, creative, and authentic. And while it may seem counter-intuitive, the less “polished” your video looks, the more it will connect with people. Less is more when it comes to short-form video.
In 2020, seminars and appointments shifted exclusively into the virtual landscape. The pandemic took that personal touch away from the sales process. As regulations started to loosen, a happy medium was found by moving business over to a hybrid model. That said, in-person seminars have made a huge comeback over recent months. The return to normalcy has been welcomed with open arms by many producers who prefer this more traditional and personable form of face-to-face marketing.
Need a refresher on seminars? This edition of Marketing Corner is full of valuable tips to help boost your performance.
For those working in the financial services space, real-time marketing isn’t as much of a trend as it is a necessity. This is a strategy focused on current events, relevant trends, or immediate feedback/action from consumers. Do you remember how quickly we all had to respond to our clients’ needs during the pandemic? That was the value of real-time marketing in action.
We have since had to focus our messaging on numerous other events and situations. Expect 2023 to continue the trend of keeping us all on our toes. Stay informed and impart new information to your clients and prospects via blog posts, short-form videos, email, and other digital marketing methods.
Year-End Planning Kit
Do you really want to make 2023 pop? To help your business reach new heights next year, IAMS has prepared a complimentary Year-End Planning Sales Package. This package includes the following:
New Year Revitalization Guide
- Learn how to properly evaluate your year, how to create an effective marketing plan, why production isn’t the only indicator for success and more.
Consumer-Facing Year-End Financial Planning Checklist
- Capture a wealth of revealing details from your prospects and clients to identify their planning needs.
Policy Review Kit
- Effective tools to engage concerned clients and prospects – policy reviews are typically low-cost, low-effort, and can be conducted virtually anywhere.
Click below or call (800)255-5055 to request your kit today!