expert advice

Learn From the Best

Ascend 2022 is officially in the books. IAMS’ second-annual virtual kick-off brought some of the top experts in the financial industry together in one place; we consider the event to be a great success and would like to thank everyone who made it possible. The presentations at Ascend covered a wide array of industry-relevant topics.…

Top view of sales plan and prediction paperwork for year 2022 with graphs and charts.

New Year, New Ideas

The last two years have taught us the value of adaptation. Unprecedented and unpredictable times have forced producers to stay ahead of the curve and think outside of the box in order to maintain a steady book of business. Selling in our new landscape requires incorporating new ideas and tactics. As we move into 2022,…

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Reach for the Top at Ascend 2022

When you want to take your business to the next level, one of the first steps is to seek out the advice of an expert in your industry. Ascend brings those experts together under one umbrella. IAMS’ virtual kick-off event features some of the best minds in our industry and will cover industry news, new…

Facebook business marketing

Year-End Facebook Primer

Facebook, despite the seemingly constant barrage of controversy, isn’t going anywhere anytime soon. Not only is Facebook here to stay, it’s poised for continued growth as we move into 2022. A recent poll found that 79% of marketers bought paid advertising on Facebook. And 50% of them plan on increasing their investment in the platform.…

Positive old woman talking on smartphone with business partner, working from home, empty space

The SPL Alternative

The conversation about long-term care can be difficult. Many people have yet to consider the impact it can have on their retirement. Others simply do not want to accept that a time may come when they can no longer live independently. But the truth is nearly 70% of Americans will need long-term care at some…

Happy economists discussing documents with financial data

Long-Term Care Insurance Awareness Month

November is Long-Term Care Insurance Awareness Month. Like other “Awareness Month” campaigns (Life Insurance in September and Annuity in June), this presents an opportunity to discuss how a certain solution—in this case, LTC coverage—can fit within your clients’ and prospects’ retirement portfolios. The conversation about long-term care can be difficult. Many people have yet to…