businessman excited about his complimentary marketing analysis that will help him voice his unique value proposition

Unearthing Your Unique Value Proposition

Finding and effectively communicating your unique value proposition (UVP) is a vital step towards success. A UVP sets you apart from the crowd and helps potential clients understand why they should choose you as their financial advisor. This should be a succinct statement that defines what makes you, as a financial advisor, different from your…

Social Security money

SSA Announces COLA Increase for 2024

The more than 66 million Americans who receive Social Security retirement benefits are set to receive a cost-of-living increase next year. The Social Security Administration (SSA) announced this week a 3.2% COLA boost for 2024. This is significantly lower than last year’s 8.7% increase. The increase will see the average monthly benefit check jump by almost $60…

Senior couple meeting with financial advisor

Shifting Paradigms: The Importance of Holistic Financial Planning

The role of the financial advisor has evolved significantly in recent years. Gone are the days when advisors merely executed transactions on behalf of their clients. Instead, a paradigm shift is underway, with financial professionals now emphasizing holistic financial planning. This transformation is a response to the growing need for comprehensive, client-centric advice that addresses…

Over shoulder view of blackman in green shirt sitting at table and using laptop while discussing financial papers with advisor online

CD Renewal vs Replacement

October is one of the biggest months for CD renewals. Despite low returns, untold amounts of money will roll back into CDs. This means lower spending power for those who rely on CDs for savings vehicles. So why are so many consumers willing to renew rather than replace? Reasons for Renewal Simply put, it’s convenient…

B2B Life Insurance Marketing Tips

When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally open territory of small businesses. Many business owners may not…

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Overcoming Life Insurance Objections

Nearly half of American adults do not have life insurance. That’s according to a recent LIMRA survey that also found more than 40% of adults reported having insufficient coverage. That same study revealed that interest and intent to buy life insurance are at all-time highs. So why aren’t more people buying policies? There are several…