The platform will deliver instant, automated case updates from multiple carriers—eliminating manual tracking for agents and distributors.
CHICAGO, IL – August 13, 2025 — Magnifact, an award-winning insurtech leader in real-time data analytics, announced a strategic partnership with Omaha-based IMO Insurance Agency Marketing Services (IAMS) to launch AgentVizionNOW — a centralized platform delivering live, annuity case updates from multiple carriers to IMOs, broker-dealers, banks, and other distributors.
As a core part of AgentVizion API Services, AgentVizionNOW uses IRI’s Digital First for Annuities API standards to automate pending case data exchange between carriers and distributors, replacing phone calls, emails, and manual tracking with instant 24/7 visibility.
“Obtaining and processing pending case data from our contracted carriers has traditionally been a manual and time-consuming process,” said Steve Murray, President at IAMS. “Magnifact’s platform will automate and streamline our back-office process and empower our distribution network with accurate, real-time information, enhancing our best-in-class service commitment.”
“This partnership marks a transformative milestone in our journey to redefine the agent experience,” added Christopher Conroy, Executive Vice President at IAMS. “Our phased rollout with Magnifact will expand to include in-force data across all carriers and a mobile-first experience that will empower our agents like never before.”
This partnership places Magnifact and IAMS at the forefront of the industry’s move toward API-driven, open-standard connectivity. IAMS has evolved its financial services platform to offer tools and technology for a seamless agent experience.
Powered by Magnifact’s patented, SOC 2 Type II-compliant AgentVizion™ API Services, AgentVizionNOW offers secure, direct carrier integrations, DTCC connectivity, and a self-service command center, giving distributors full control of their data.
Key Highlights:
- Standards-Based Integration – Built on IRI’s Activity Status API and the latest open Application Status API formats
- True Real-Time Updates – Around-the-clock, consistent case details from every carrier following IRI format guidelines
- Enterprise Integration – Syncs in real-time with a distributor’s CRM or agency management systems to eliminate manual entry of case updates
- NIGO Alerts on the Go – AgentVizion2GO mobile app instantly notifies producers of issues for attention and corrective action
- Secure Cloud Access – SOC 2 Type II-compliant platform with advanced access controls
- Flexible Connectivity – Supports both direct connection to carriers and a DTCC data exchange mechanism
“As more carriers adopt the IRI standards, this solution’s impact will grow tremendously,” said Krish V. Krishnan, Founder & CEO of Magnifact. “By combining Magnifact’s real-time connectivity with IAMS’s deep market reach, we’re now setting a new industry benchmark for transparency and efficiency — ushering in a new era of producer empowerment.”
About IAMS, Inc.
Founded in 1986, IAMS is a national independent marketing organization supporting insurance agents and financial professionals across the U.S. With a focus on annuity, life insurance, and senior insurance solutions, IAMS provides agents with a full suite of back-office support, training, and marketing resources to grow their business. Learn more at www.iamsinc.com.
About Magnifact, LLC.
Founded in 2015, Magnifact delivers SOC 2 Type II-compliant DataIntelligent℠ solutions designed specifically for the insurance industry. Its patented, award-winning AgentVizion™ suite provides a 360° view of distribution performance across carriers and hierarchies. The AgentVizion2GO mobile app delivers real-time push alerts for field engagement, while AgentVizion API Services support industry-standard integration for carriers and distributors alike. Magnifact’s Command Center powers live reporting, alerts, and platform governance. The company is a member of the Insured Retirement Institute (IRI).
Learn more at www.magnifact.com.
