Content marketing has become one of the most valuable and effective methods for consumer engagement, far outpacing the traditional strategies many businesses have come to rely upon. According to recent studies, 70% of internet users would rather learn about a product or service through content versus traditional (print, TV, radio) advertisements (Cision). Are you taking advantage of this trend?
Content marketing is typically defined as a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This can be a good way to establish credibility with your audience, and boost brand awareness. Most of you already have a marketing strategy that relies heavily on content. If not, here are a few reasons why you should.
- 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022 (Hubspot).
- 46% of companies that had highly successful content marketing increased their paid content promotional budget in 2021 (Semrush).
- Social media (94%), blog posts/short articles (80%), and email newsletters (74%) are the top three types of content B2C marketers used (Siege media).
- 55% of consumers said they relied even more on content to research and inform purchase decisions than they did in 2021 (Impact Plus).
As you can see, content marketing has proven to be a powerful and effective tool for companies across many industries. This holds true for the independent producer as well. However, time is money. Creating quality content and distributing it among multiple channels takes a lot of time. This is time that you would rather spend meeting with clients and writing business. So, what are your options?
You could partner with an IMO to help enhance your digital content marketing efforts. The IAMS Creative Team can provide you with a wealth of consumer-facing content so you can focus on your business.
Another option, which IAMS can help facilitate, is marketing automation. Simply put, content automation is a strategy that can operate without human intervention in the content lifecycle. This approach can be a more time-sensitive and cost-effective way to reach your audience. Would you like more information about how this strategy can increase your ROI and bring more people to your doorstep? IAMS is hosting a webinar next month that can show you the secret of moving prospects from “cold to gold.”
Join us on Monday, August 1 at 2 pm CST to learn more.