What Is Real-Time Marketing?

Real-time marketing activities can show that you are a reliable source of information and assistance The last two years have seen a whirlwind of events and actions that have directly impacted consumers’ personal finances. The coming months are likely to bring more. The question is, how are you going to respond? Responding quickly to current…

Smiling young couple shaking hands with an advisor

The Value of Relationship Marketing

The relationship between you and the client is one of your most important assets. Focusing on loyalty and long-term engagement will almost always pay off more than “turn-and-burn,” sales-focused approaches. This is especially true today when people value experience, communication, and personality. Not only do they value these attributes, but they have also come to…

Software developer checking banking account via appication on smartphone when calculating money

CD Renewal vs Replacement

As we’ve discussed in recent weeks, April is one of the biggest months for CD renewals. Despite low rates, untold amounts of money will roll back into CDs. This means lower spending power for those who rely on CDs for savings vehicles. So why are so many consumers willing to renew rather than replace? Reasons…


Discussing CD Alternatives With Your Clients

In last week’s Marketing Corner, we covered the history of CD replacement months. Traced back to the October 19, 1987 “Black Monday” stock market crash, this marketing opportunity comes around every April and October due to the product’s 6- and 12-month renewal periods. As a financial professional, you’re probably already familiar with this history lesson.…

Brainstorm team, Marketers and financial accountants are discussing and analyzing charts to plan strategies to meet customer needs, Team meetings or business consulting.

CD Replacement Month

April and October are traditionally known as CD replacement months, a designation that traces back to the October 19, 1987 “Black Monday” stock market crash. Investors, scrambling to protect their assets from the collapsing market, found safe harbor in Certificates of Deposit. The story behind CD replacement month highlights how major economic events can leave…