With the coronavirus outbreak impacting operations all across the country, we here at IAMS, Inc. felt it would be good to offer a space to roundup carrier updates and process changes. Check here often and as always, if you have any questions, please reach out at 1.800.255.5055. AIG Updated Underwriting Information According to a 3/27…
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The average office worker receives more than 120 emails a day. Many of them are flagged as spam, which is exactly what you want to avoid if you expect any return on your email marketing campaigns. As inboxes become more inundated, email campaigns need to become more focused and more relevant to stand out. Unfortunately,…
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When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally-open territory of small businesses. Many business owners may not be…
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Life Insurance Awareness Month is here. For this first Marketing Corner of September 2020, we thought it would be fun to take a break from the norm and share some strange, but true facts about life insurance. Pampered Pet Policies Most insurance carriers won’t allow you to directly name your cat or dog beneficiary. Because…
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In many ways, Millennials are the perfect storm of opportunity for life insurance agents and advisors. The largest generation in American history also represents more than one-third of the workforce. With the Boomer generation at or near retirement age, and Gen-Xers turning that corner, advisors would be wise to start paying more attention to Millennials.…
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Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education,…
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A marketing plan is a lot like a business plan. It organizes many aspects of your business and projects forward to specific, achievable goals. You can think of a marketing plan as part of your overall business plan or as something that dovetails with your business plan. Having a written catalog of marketing goals is…
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According to the 2020 Insurance Barometer Study, nearly half of American adults (46%) are without a life insurance policy. With the ongoing COVID-19 pandemic, the need for coverage is greater than ever. This fact is not lost on consumers, as 36% of participants said they planned on buying a policy in the next year. Not…
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In mid-July, the IRS issued a bulletin warning people of multiple tax scams targeting taxpayers, especially retirees. The “Dirty Dozen” list outlines several scams that people should be looking out for. “Tax scams tend to rise during tax season or during times of crisis, and scam artists are using pandemic to try stealing money and…
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Digital marketing is more of an art form than a science. Making that all-important emotional connection often requires a fluid, non-linear approach. That’s not to say static, broad-based strategies don’t have value. However, it’s important to keep your finger on the pulse and react to current events that directly impact your target audience. This approach…
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While there is no secret recipe for the perfect landing page, there are ways to significantly boost your chances of turning a click into a conversion.
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