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Multichannel Marketing for Advisors

The vast expanse of the digital landscape means a message limited to one channel will miss a portion of the intended audience. Marketing across multiple platforms is a great way to expand your reach and connect with as many prospects as possible – two goals at the heart of any multichannel marketing strategy. Multichannel marketing…

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Why You Should Start Podcasting

Podcasting is an often-overlooked brand awareness vehicle. Podcasts are of the most portable accessible forms of content available. People listen to them nearly everywhere they go – at home, the office, the gym, in the car. With podcast fans living in an estimated 50% of US homes, the opportunity is there to reach new consumers.…

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Annuity Awareness Month 2021

June 1st marks the start of Annuity Awareness Month. IAMS has been working diligently to advocate for and provide education about the use of annuities as a sustainable retirement vehicle. Those efforts are beginning to pay off in a big way.  In conjunction with our partners at NAFA (the National Association for Fixed Annuities), IAMS…

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Off-Holiday Marketing

When it comes to marketing, consistency is key. Prospects need to interact with your brand/message between 5 – 12 times before they act upon your call-to-action. And you should engage your existing clients at least once every 30 – 60 days. The question is, do you have a good reason to make these connections? Holidays…