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Building Thought Leadership: How Producers Can Establish Credibility and Trust

In today’s competitive marketplace, establishing credibility and trust is crucial for success. Clients seek advisors who are seen as experts, leaders, and trusted sources of information. Building thought leadership not only enhances your professional reputation but also attracts new clients and differentiates you from your competitors. Successful producers will explore these strategies that can help…


Off-Holiday Marketing

When it comes to marketing, consistency is key. Prospects need to interact with your brand/message between 5 – 12 times before they act upon your call-to-action. And you should engage your existing clients at least once every 30 – 60 days. The question is, do you have a good reason to make these connections? Holidays…


Boost Your Annuity Sales Now

Annuities have been a hot commodity as of late. Fueled by market volatility, consumers in 2022 spent roughly $310 billion on annuities. According to LIMRA, that marks a 23% increase from 2021 and 15% higher than the record set in 2008. That momentum is not showing any signs of slowing down. LIMRA is projecting that…


The Value of Relationship Marketing

The relationship between you and the client is one of your most important assets. Focusing on loyalty and long-term engagement will almost always pay off more than “turn-and-burn,” sales-focused approaches. This is especially true today when people value experience, communication, and personality. Not only do they value these attributes, but they have also come to…

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Expanding Your Social Media Reach

Nearly every producer we work with here at IAMS uses some form of social media marketing. Maintaining an active presence on platforms like Facebook, LinkedIn, and even Instagram is vital for fostering your relationship with existing clients and name recognition. That said, the real value of social media lies in the opportunity to reach new…