Nearly half of older American workers are ill-prepared for retirement. That’s according to a recent study published by the Insured Retirement Institute. Nearly 1,000 people aged 40 – 73 responded to the survey. The “Retirement Readiness Among Older Workers” 2021 report found that only 44% of the people surveyed think they will have enough income…
Details
The last year has seen a growing number of people recognize the need for life insurance, yet policy ownership continues to decline. That’s according to the 2021 Insurance Barometer Study published by LIMRA and Life Happens. Despite the decline, the COVID-19 pandemic continues to drive consumer awareness about life insurance. The growing ownership gap presents…
Details
Instagram has become a star in the world of social media marketing. Once used primarily as an image-sharing platform, the platform has made great strides toward becoming a valuable tool for businesses. But is it right for your business? Instagram Vs. Facebook There are reasons many producers might prefer a platform like Facebook over Instagram.…
Details
A recent Marketing Corner explored five sales opportunities that you might not have considered in a while. Thanks to your overwhelming response, we decided to post a follow-up article with even more ideas and conversation-starters aimed at helping you make sales. From client engagement to marketing strategies, here are some additional sales opportunities you might…
Details
When was the last time you explored some fresh marketing strategies? If it’s been a while, you may be missing out on a chance to connect with prospects and clients. Here, IAMS has gathered five ways to educate them on common retirement misconceptions while creating new sales opportunities for your business. Show them all income…
Details
Is tax planning part of your practice? Are you discussing the impact of taxes with your clients? Or using the conversation to engage prospects? If not, the time to start is now. You are already aware of the role taxes play in the financial products and solutions you recommend to your clients. Your clients are…
Details
Podcasting is an often-overlooked brand awareness vehicle. Podcasts are of the most portable accessible forms of content available. People listen to them nearly everywhere they go – at home, the office, the gym, in the car. With podcast fans living in an estimated 50% of US homes, the opportunity is there to reach new consumers.…
Details
June 1st marks the start of Annuity Awareness Month. IAMS has been working diligently to advocate for and provide education about the use of annuities as a sustainable retirement vehicle. Those efforts are beginning to pay off in a big way. In conjunction with our partners at NAFA (the National Association for Fixed Annuities), IAMS…
Details
Seminars and workshops have been the cornerstone of new business for many in the financial industry. A room full of engaged prospects, ready and willing to hear how you can help them reach their goals can create multiple opportunities. Then the Covid-19 pandemic pulled the rug out from underneath this valuable marketing tactic. More than…
Details
Content that resonates with your audience is one of the keys to successful marketing. The social media team at the AARP put this Marketing 101 lesson to use recently with a campaign that turned (or banged) a few heads. In early March, the organization took to social media to celebrate the 35th anniversary of “Master…
Details