The reality of today’s environment is that no business can survive without a solid digital marketing strategy. This is especially true when working remotely. Doing business online requires the strategic use of social media, email, video, and website content. This multi-pronged approach is proven to not only boost consumer engagement but is also effective where…
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Second opinions. Checkups. We all need them at some point. In any industry with personalized professional service, a second opinion or check-up is a valuable way to ensure progress and uncover any potential missed opportunities. For an agent or advisor, not only is a policy review part of reinforcing the quality of services to a…
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At IAMS, we strive to give our agents top-of-the-line support and service. We know that working remotely presents new challenges that call for quick and effective solutions. The digital quoting options included on the IAMS website are among the most valuable tools we offer to our agents. The process is simple. You submit the necessary…
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On Friday, March 27th, President Trump signed into law the Coronavirus Aid, Relief and Economic Security (CARES) Act. This historic relief package allocates some two trillion dollars in aid to combat the economic impact of the ongoing coronavirus crisis. It’s no secret that the pandemic is having a huge effect on economic systems—from baseline workers…
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Staying connected with clients while social distancing rules are in place doesn’t have to be as challenging as it might seem. There are several digital conferencing platforms available that allow for real-time videoconferencing. One of those services – Zoom – has become by far the most widely used over the last month. Employed by everyone…
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Social distancing and “Safer at Home” orders have changed the way we do business. At the same time, the current situation has made the role advisors and agents play in their clients’ lives more crucial than ever. Market volatility has many concerned over their long-term financial wellbeing and retirement accounts. The cause of that volatility,…
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We are in extraordinary times. With extreme (but necessary) preventative measures in place due to the coronavirus outbreak, doing business and marketing can be challenging for financial professionals. People will still need financial solutions as we all collectively weather the storm. Given what has happened to the markets over the last three weeks, more and…
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With the novel coronavirus now reaching pandemic levels, financial professionals may be wondering how to conduct their business and marketing. Because so much of a financial advisor’s strength in selling relies on trust conveyed through in-person meetings, the preventative steps suggested to combat coronavirus spread (that is, avoiding large groups of people) can, at first…
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The value of incorporating video into your overall marketing strategy cannot be understated. No matter the platform, video outperforms every other advertising medium by a longshot. The answer to why video marketing is so effective can be summarized in one word – psychology. Televised messages have become commonplace. We tend to look for those connections…
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The term “social media” is often thought to be interchangeable with Facebook. The association is for good reason. Facebook is arguably the most popular social platform out there and used by businesses across every industry imaginable. But that doesn’t mean it holds the most value. Advisors casting their nets for bigger fish would be wise…
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