If you’ve scrolled LinkedIn or flipped on the news lately, you’ve likely seen the headlines: Layoffs are sweeping across tech, retail, and even white-collar sectors once thought to be recession-proof. According to WARN Tracker, tens of thousands of workers are being displaced each month. While the human impact is the most important concern, there’s a clear business implication too, for financial professionals who can act in real time.
This is a moment tailor-made for real-time marketing.
Real-time marketing means meeting prospects where they are now, with messaging that speaks directly to their current pain points. For workers facing layoffs, those pain points may include:
- Losing access to employer-sponsored retirement plans
- Needing to roll over a 401(k)
- Searching for bridge income
- Reassessing risk tolerance and long-term plans
Financial advisors who can offer calm, clear, and personalized solutions in the heat of uncertainty will stand out.
The Window Is Short, So Your Marketing Has to Move Fast
Layoffs are happening in real time, and your prospecting should be too. With so many workers losing jobs across industries each month, the ripple effects are immediate: Lost 401(k) access, urgent income needs, and financial questions that can’t wait. This moment presents a unique opportunity for financial advisors if you can show up with the right message at the right time.
That’s where IAMS Accelerate gives you an edge.
Meet IAMS Accelerate: Your Real-Time LinkedIn Prospecting System
IAMS Accelerate is a self-driven digital prospecting program that leverages a powerful LinkedIn automation platform to help you quickly identify, engage with, and follow up with prospects.
You’ll be able to:
- Target professionals in your area working for companies and agencies who are laying off employees
- Launch automated LinkedIn message sequences tailored to those transitions
- Build visibility, trust, and conversations without spending your day cold-calling or manually messaging
Accelerate is built for motivated advisors who want to take control of their digital prospecting, with a system that helps streamline setup, simplify targeting, and get campaigns off the ground faster.
Real-Time Prospecting for a Real-World Problem
Let’s say a local company lays off 300 employees. While other advisors are still figuring out what to say, you’ve already:
- Identified at-risk professionals through LinkedIn filters
- Sent a personalized connection request offering a quick financial check-in
- Followed up with a sequence that highlights rollover options, income strategies, or insurance solutions
- Gotten responses – because you were first, relevant, and helpful
That’s real-time marketing. And in today’s economy, that’s what works.
Let’s Be Honest: This Market Isn’t Slowing Down
Economic uncertainty isn’t going away, and layoffs likely aren’t either. But that means more people will urgently need financial guidance. They won’t respond to outdated mailers or stale elevator pitches. They’ll respond to relevance. If you want to be where the need is greatest, you can’t wait. Real-time marketing turns uncertainty into opportunity – for your practice and for the people who need you.
Get ahead of the next wave.
