The heat of summer usually brings a cooling-off period for financial professionals. It’s not uncommon for advisors to experience a slump from June through August. This is a time of year when people are typically away on vacation or busy with summer activities. However, the ongoing pandemic has forced many to put their plans on the backburner. Even though some parts of the country are loosening restrictions, health officials are still urging social distancing.
We are in a time of the year when business is slow, compounded by the continued challenges brought on by COVID-19. From a business and marketing standpoint, this is a frustrating combination. Waiting things out is not an option, so how do financial professionals get through this slump?
Enhance Your Online Presence
Spend some time boosting your visibility on social media and writing or curating blog articles for your website. Use this as an opportunity to engage with prospects through educational content. With policy changes enacted by the CARES Act, the economic consequences of the pandemic, and a need for life insurance policy reviews, there is plenty of ground to cover. These are all topics that are already at the top of the minds of many people. Social media posts and drip emails covering these and other relevant subjects can be a powerful and engaging prospecting tool.
Brand Awareness
In a sense, this goes hand-in-hand with your online presence. But the focus here is more on your brand than prospecting. Think about things that set you apart from the competition. Do you cater to a niche market? Do you have a unique service or value? Is there anything about your background or personal life that makes you stand out, or more relatable to consumers? These are all factors that will make your brand unique and recognizable. Bring your best attributes to the forefront and incorporate them into your online content.
Reflect & Refocus
This might be a good time to take a close look at the first half of your year. How are your results matching up with the goals you set for yourself? What are you doing right? What could you be doing better? Even the most successful advisors can benefit from a little self-evaluation. Reflecting upon your strengths, weaknesses, wins, losses, and everything in between is a necessary step toward taking your business to the next level.
Turn to a Trusted Partner
If you’re struggling through the seasonal downturn in business, just know that you aren’t alone. The challenges faced by many financial professionals inspired the IAMS team to put together an exclusive marketing kit that offers multiple ways to break through the summer slump.
The IAMS 2020 Summer Slump Kit includes three of our most popular marketing guides, along with additional lead magnet materials. The kit includes:
- 20 Sales Ideas for 2020
- Off-Holiday Marketing
- Surviving the Summer Slump
- Fireworks Lead Magnets / Raffle Cards
To claim your kit today, click here or call (800) 255-5055.
