Facebook, despite the seemingly constant barrage of controversy, isn’t going anywhere anytime soon. Not only is Facebook here to stay, it’s poised for continued growth as we move into 2022. A recent poll found that 79% of marketers bought paid advertising on Facebook. And 50% of them plan on increasing their investment in the platform. Are you among them?
Facebook Marketing Stats
69% of adults in the U.S. are on Facebook (Pew Research)
While younger social media users are stepping away from the platform, adult usage over the last few years has remained consistent. These users visit the site at least 8 times a day. Among all social media platforms, Facebook is the best place to connect with your target market.
The average conversion rate for Facebook ads is 9.21%
This is across all industries and ranks higher than conversion rates for Google ads. You can increase your chances of conversion by directing the consumer from your ad to an optimized landing page.
The average person clicks 12 ads per month
One ad every two or three days might not seem significant, but it shows people are engaging with ads on the platform. The trick is creating ads that stand out among the countless others your target market sees as they scroll through their newsfeed.
Ad costs are rising…
The average across all industries cost-per-click of Facebook ads is around $1.86. And that will likely increase in 2022. Those working in the financial services space will shell out more than most for their ads. Finance and insurance ads are the most expensive – $3.77 CPC. Budget accordingly and use quality ads that stand out and resonate with your target audience.
Video ads will dominate 2022
- 90% of consumers want to see more video from businesses. It is predicted that in 2022, people will spend at least 100 minutes per day watching online videos. As we mentioned in last week’s Marketing Corner, short-form video will be among the biggest marketing trends in the new year. With an average engagement rate of more than 6%, video is by far your best chance at catching a prospect’s eye on Facebook.
Map Out Your Social Media Marketing Plan
Timing is everything when it comes to social media marketing. Keep your plan organized and efficient with the IAMS 2022 Year in Marketing desktop calendar. Tailored to the independent producer, the calendar features:
- Quarterly production goals tracking
- Important dates and reminders
- Relevant planning tips
- Monthly marketing ideas
Click below to request your calendar today.