Insurance fraud. Shocked retired woman listening to bank agent and reading documents, panorama, empty space

Protecting Retirees from Tax Scams

In mid-July, the IRS issued a bulletin warning people of multiple tax scams targeting taxpayers, especially retirees. The “Dirty Dozen” list outlines several scams that people should be looking out for. “Tax scams tend to rise during tax season or during times of crisis, and scam artists are using pandemic to try stealing money and…

Businessman in the office, reading bad breaking news on a financial newspaper, he is shocked and adjusting his glasses

The Value of Real-Time Marketing

Digital marketing is more of an art form than a science. Making that all-important emotional connection often requires a fluid, non-linear approach. That’s not to say static, broad-based strategies don’t have value. However, it’s important to keep your finger on the pulse and react to current events that directly impact your target audience. This approach…

Rear view of mature businessman with computer sitting at desk, working. Business call concept.

Unorthodox Marketing in the Age of COVID-19

Unprecedented times call for unorthodox responses. The COVID-19 pandemic has forced businesses to take a different approach to the way they market themselves and their services. By this point, most of you have adapted to the new way of doing business – video appointments, webinars, an increase in digital and social media marketing. In a…