Man sitting at his workplace in the office. Top view close-up. Businessman is trying to connect couple puzzle piece. Symbol of association and connection. Concept of business strategy.

B2B Life Insurance Marketing Tips

When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally-open territory of small businesses. Many business owners may not be…

Successful Agreement, Real Estate, Home Buying Contract Concept. Happy smiling millennial buyers shaking hand with professional realtor agent after signing contract in office, sealing a deal together

Millennials and Life Insurance

In many ways, Millennials are the perfect storm of opportunity for life insurance agents and advisors. The largest generation in American history also represents more than one-third of the workforce. With the Boomer generation at or near retirement age, and Gen-Xers turning that corner, advisors would be wise to start paying more attention to Millennials.…

Closeup of a man choosing wooden dice with smiling face out of three options in a conceptual image of customer satisfaction.

Overcoming Life Insurance Objections

Nearly half of American adults do not have life insurance. This is a little surprising, as the COVID-19 pandemic has raised consumer awareness about the benefits of life insurance. So why aren’t more people buying policies? There are several common reasons people give for going without coverage; most can be traced back to misconceptions. In…

Woman sipping a cup of coffee while working

Multichannel Marketing for Advisors

The vast expanse of the digital landscape means a message limited to one channel will miss a portion of the intended audience. Marketing across multiple platforms is a great way to expand your reach and connect with as many prospects as possible – two goals at the heart of any multichannel marketing strategy. Multichannel marketing…

businessman using laptop computer sitting working office.

Branding Your Business

Branding is one of the most important aspects of your business. Your brand is how people recognize, identify with, and perceive your company. In marketing terms, a brand is typically defined as a “concept that helps people identify a particular company, product, or individual.” A brand is more than a logo and slogan. These are…

Senior business man going to work with electric scooter around city center

Are Your Clients Working During Retirement?

Americans are more skeptical about retirement than ever. And understandably so. After two years of the COVID-19 pandemic, we have entered an environment of record inflation rates, higher-than-average gas and consumer goods prices, and a tumultuous stock market. This has all led to an increase in the number of people who plan on continuing to…