The Value of Relationship Marketing

The relationship between you and the client is one of your most important assets. Focusing on loyalty and long-term engagement will almost always pay off more than “turn-and-burn,” sales-focused approaches. This is especially true today when people value experience, communication, and personality. Not only do they value these attributes, but they have also come to…

Front view of a businessman using digital tablet with many glowing people icons coming out of it. Conceptual of social distancing and social media interactions.

Expanding Your Social Media Reach

Nearly every producer we work with here at IAMS uses some form of social media marketing. Maintaining an active presence on platforms like Facebook, LinkedIn, and even Instagram is vital for fostering your relationship with existing clients and name recognition. That said, the real value of social media lies in the opportunity to reach new…

The Summer of Life and Annuities

IAMS’ first in-person Life and Annuity Academy of 2023 isn’t in the books yet, but we’re already planning the next event. Those who won’t be attending the April Academy in Des Moines have a second chance coming right around the corner. In June, we are opening the doors of our Omaha office to a group…

Steel Sharpens Steel

The age-old adage “steel sharpens steel” illustrates how, by surrounding ourselves with greatness, we too can achieve greatness. This is the driving force behind the IAMS Life & Annuity Academy.  As IAMS’ first in-person event of 2023, the Academy brings together experts in the financial services space, including top producers, carriers, and industry leaders, to…