The Value of Relationship Marketing

The relationship between you and the client is one of your most important assets. Focusing on loyalty and long-term engagement will almost always pay off more than “turn-and-burn,” sales-focused approaches. This is especially true today when people value experience, communication, and personality. Not only do they value these attributes, but they have also come to…

Front view of a businessman using digital tablet with many glowing people icons coming out of it. Conceptual of social distancing and social media interactions.

Expanding Your Social Media Reach

Nearly every producer we work with here at IAMS uses some form of social media marketing. Maintaining an active presence on platforms like Facebook, LinkedIn, and even Instagram is vital for fostering your relationship with existing clients and name recognition. That said, the real value of social media lies in the opportunity to reach new…

The Summer of Life and Annuities

IAMS’ first in-person Life and Annuity Academy of 2023 isn’t in the books yet, but we’re already planning the next event. Those who won’t be attending the April Academy in Des Moines have a second chance coming right around the corner. In June, we are opening the doors of our Omaha office to a group…

Steel Sharpens Steel

The age-old adage “steel sharpens steel” illustrates how, by surrounding ourselves with greatness, we too can achieve greatness. This is the driving force behind the IAMS Life & Annuity Academy.  As IAMS’ first in-person event of 2023, the Academy brings together experts in the financial services space, including top producers, carriers, and industry leaders, to…

Ascend to the Top

Ascend 2023 is officially in the books. IAMS’ third-annual virtual kick-off brought some of the top experts in the financial industry together in one place; we consider the event to be a great success and would like to thank everyone who made it possible. The presentations at Ascend covered a wide array of industry-relevant topics.…

Young happy woman hiker successful on mountain peak summit in winter mountains. Climbing inspiration and motivation, beautiful landscape. Fitness healthy lifestyle outdoors on snow in Himalayas, Nepal.

Ascend 2023 – Your Portal to Success

IAMS third-annual virtual kick-off event is right around the corner! Ascend 2023 brings together some of the best minds in the financial services space, and covers industry news, marketing strategies, sales concepts, and much more. Last week’s Marketing Corner introduced you to this year’s featured speakers. These three industry leaders – Nobel Prize winner Robert…