In many ways, Millennials are the perfect storm of opportunity for life insurance agents and advisors. The largest generation in American history also represents more than one-third of the workforce. With the Boomer generation at or near retirement age, and Gen-Xers turning that corner, advisors would be wise to start paying more attention to Millennials.…
Nearly half of American adults do not have life insurance. This is a little surprising, as the COVID-19 pandemic has raised consumer awareness about the benefits of life insurance. So why aren’t more people buying policies? There are several common reasons people give for going without coverage; most can be traced back to misconceptions. In…
Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education, this annual…
A marketing plan is a lot like a business plan. It organizes many aspects of your business and projects forward to specific, achievable goals. You can think of a marketing plan as part of your overall business plan or as something that dovetails with your business plan. Having a written catalog of marketing goals is…
The Inflation Reduction Act of 2022 passed both chambers of Congress in August and has been signed into law by President Biden. Following nearly a year of debate and doubt over whether the bill would die in a divided Senate, it narrowly passed on a party-line vote. The Democrat-controlled House followed suit, paving the way…
The vast expanse of the digital landscape means a message limited to one channel will miss a portion of the intended audience. Marketing across multiple platforms is a great way to expand your reach and connect with as many prospects as possible – two goals at the heart of any multichannel marketing strategy. Multichannel marketing…
Branding is one of the most important aspects of your business. Your brand is how people recognize, identify with, and perceive your company. In marketing terms, a brand is typically defined as a “concept that helps people identify a particular company, product, or individual.” A brand is more than a logo and slogan. These are…
Americans are more skeptical about retirement than ever. And understandably so. After two years of the COVID-19 pandemic, we have entered an environment of record inflation rates, higher-than-average gas and consumer goods prices, and a tumultuous stock market. This has all led to an increase in the number of people who plan on continuing to…
Content marketing has become one of the most valuable and effective methods for consumer engagement, far outpacing the traditional strategies many businesses have come to rely upon. According to recent studies, 70% of internet users would rather learn about a product or service through content versus traditional (print, TV, radio) advertisements (Cision). Are you taking…
Today, record inflation and the biggest stock market slump since the onset of the pandemic are giving retirees good reason to be concerned about their portfolios. The downturn has wiped out an estimated $3 trillion from retirement accounts so far this year; recovery from the decline could take at least two years. While people who…
