Software developer checking banking account via appication on smartphone when calculating money

CD Renewal vs Replacement

As we’ve discussed in recent weeks, April is one of the biggest months for CD renewals. Despite low rates, untold amounts of money will roll back into CDs. This means lower spending power for those who rely on CDs for savings vehicles. So why are so many consumers willing to renew rather than replace? Reasons…

Discussing CD Alternatives With Your Clients

In last week’s Marketing Corner, we covered the history of CD replacement months. Traced back to the October 19, 1987 “Black Monday” stock market crash, this marketing opportunity comes around every April and October due to the product’s 6- and 12-month renewal periods. As a financial professional, you’re probably already familiar with this history lesson.…

Brainstorm team, Marketers and financial accountants are discussing and analyzing charts to plan strategies to meet customer needs, Team meetings or business consulting.

CD Replacement Month

April and October are traditionally known as CD replacement months, a designation that traces back to the October 19, 1987 “Black Monday” stock market crash. Investors, scrambling to protect their assets from the collapsing market, found safe harbor in Certificates of Deposit. The story behind CD replacement month highlights how major economic events can leave…

Mature financial agent showing new investment to young couple. Happy financial advisor discussing with a couple their mortgage loan. Happy couple consulting their bank agent about savings plan.

Leveraging Financial Literacy Month

For nearly 20 years, April has been recognized as National Financial Literacy Month. The timing couldn’t be better. Inflation is at an all-time high, the Federal Reserve just raised interest rates, and the economy is still in a state of tumult. Now more than ever, people need accurate and trustworthy financial advice. This is where…

High angle view of programmer sitting at the table using computer laptop and mobile phone programming website design

Three Ways to Leverage Your Website

A website is among the most valuable marketing tools an agent or advisor has at their disposal. As the “digital face” of your brand, it’s where consumers will form their first impression of your business and the potential value you can provide. The primary purpose of your website should be to help attract new clients…

The tail of a Whale diving

Going After Your Whales

While you may have a healthy book of clients, there are likely a few big prospects you have your eye on. Your whales. These are the prospects that could take your practice to the next level, either through career cases or high-value lifetime planning opportunities. Because of their stature and the difficult nature of converting…

Mother and Baby Newborn Love Emotional Family

Insure Your Love & The Power of Emotional Marketing

February kicks off the Insure Your Love life insurance marketing campaign. Put together annually by the non-profit organization Life Happens, Insure Your Love connects to sentiment surrounding Valentine’s Day in an effort to raise awareness about the value of life insurance products. Each year brings a new approach to the Insure Your Love campaign. Over the years we’ve seen everything from…