The Biden administration has signaled the first major federal tax increase in nearly 30 years. The hike is expected to come in the next economic package, a follow-up to the $1.9 trillion COVID-19 stimulus act. According to Bloomberg, increases in corporate tax rates and individual rates for high earners will be included in the package.…
The Facebook advertising platform is changing again. The latest move sees the social media giant usher in its newest ad classification – Facebook Special Ad Category. Ads that fall under any of these special categories are subject to additional restrictions. The most significant of these involve your audience targeting options. While in practice, placing a…
Upcoming changes to Apple’s app policies will have a significant impact on your social media marketing plans. The changes are expected as soon as this month, when the iPhone maker updates its iOS 14 operating system. The update involves a new feature that will prompt users to give an app permission to track their activity.…
When it comes to social media marketing, most advisors gravitate toward Facebook and LinkedIn. And for good reason. Among the laundry list of social networks, these are arguably the most relevant options to our industry. But that doesn’t mean Facebook and LinkedIn are your only options. Once part of the “Big Three,” Twitter remains a…
The U.S. Department of Labor’s new “Fiduciary Rule” went into effect on Tuesday, February 16th. The “Improving Investment Advice for Worker & Retirees,” an exemption for investment advice fiduciaries, was published in the Federal Register in December 2020 and was not delayed by the Biden Administration. According to a press release from Deputy Assistant Secretary…
In January, videogame retailer GameStop took over the news cycle when a group of online investors triggered a massive surge in the company’s stock value. The short squeeze saw a 1,500% rise in GameStop’s share price over a two-week period before dropping back down in recent days. Of course, that’s the short and simple version…
We’re two weeks removed from Ascend, IAMS’ first-ever virtual kick-off event. Looking back, we consider the event to be a great success and would like to thank everyone who made it possible. The presentations at Ascend covered a wide array of industry-relevant topics. Among the event’s main focal points was one we can all benefit…
Content marketing is a valuable and effective method of consumer engagement, outpacing the traditional strategies many businesses have come to rely upon. Research has shown the majority of internet users would rather learn about a product or service through content versus traditional (print, TV, radio) advertisements. Chances are, most of you are already engaged in…
Social media never stands still. Internal changes, such as ad restrictions and revised targeting metrics, and shifts in user demographics can impact your social campaigns. To help you prioritize your 2021 social media marketing plan, we take a brief look at three of the most commonly used platforms and discuss the value each carries for…
With every new year comes a laundry list of new trends that will impact the way many of you will do business. Emerging tech, demographic shifts, and changing culture all play a role in your life. As a producer and small business owner, you have already seen the new normal created by the COVID-19 pandemic.…
