Nearly half of American adults do not have life insurance. This is a little surprising, as the COVID-19 pandemic has raised consumer awareness about the benefits of life insurance. So why aren’t more people buying policies? There are several common reasons people give for going without coverage; most can be traced back to misconceptions. In…
September 06, 2022 – Effective Date of Change Upstream Life MYGA Secure Legacy 10 Year 10,000+ 4.00% Secure Legacy 10 Year 81+ 10,000+ 3.75% Secure Legacy 10 Year 81+ NV 10,000+ 3.65% Secure Legacy 10 Year NV 10,000+ 3.90% Secure Legacy 15 Year 10,000+ 4.00% Secure Legacy 15 Year 81+ 10,000+ 3.75% Secure Legacy 15 Year 81+ NV 10,000+ 3.65% Secure Legacy 15 Year NV 10,000+ 3.90% Secure Legacy 3 Year 10,000+ 4.00% Secure…
Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education, this annual…
Aug 29, 2022 – Effective Date of Change American General Life Insurance Company Fixed Indexed Annuity Power 10 Protector 25,000+ 1 Year S&P 500 Annual Point to Point: Cap 8.00% 1 Year Fixed Account: Rate 3.65% 1 Year S&P 500 Annual Point to Point with Participation: Part Rate 38% 1 Year PIMCO Global Optima Index Annual Point to Point with…
A marketing plan is a lot like a business plan. It organizes many aspects of your business and projects forward to specific, achievable goals. You can think of a marketing plan as part of your overall business plan or as something that dovetails with your business plan. Having a written catalog of marketing goals is…
The Inflation Reduction Act of 2022 passed both chambers of Congress in August and has been signed into law by President Biden. Following nearly a year of debate and doubt over whether the bill would die in a divided Senate, it narrowly passed on a party-line vote. The Democrat-controlled House followed suit, paving the way…
August 22, 2022 – Effective Date of Change Oceanview Life and Annuity MYGA Harbourview 10 20,000+ 4.30% Harbourview 10 80,000+ 4.50% Harbourview 10 (CA) 20,000+ 4.15% Harbourview 10 (CA) 80,000+ 4.35% Harbourview 2 20,000+ 3.30% Harbourview 2 80,000+ 3.50% Harbourview 2 (CA) 20,000+ 3.20% Harbourview 2 (CA) 80,000+ 3.40% Harbourview 3 20,000+ 3.65% Harbourview 3 80,000+ 3.85% Harbourview 3 (CA) 20,000+ 3.55% Harbourview 3 (CA) 80,000+ 3.75% Harbourview 4 20,000+ 4.05% Harbourview 4 80,000+ 4.25% Harbourview 4 (CA) 20,000+ 3.90% Harbourview 4 (CA) 80,000+ 4.10% Harbourview 5 20,000+ 4.10% Harbourview…
The vast expanse of the digital landscape means a message limited to one channel will miss a portion of the intended audience. Marketing across multiple platforms is a great way to expand your reach and connect with as many prospects as possible – two goals at the heart of any multichannel marketing strategy. Multichannel marketing…
August 15, 2022 – Effective Date of Change Integrity Life Insurance Company Fixed Indexed Annuity Integrity Indextra 5 15,000+ 1-Year Point-to-Point S&P 500: Cap 6.75% 2-Year Point-to-Point GS Momentum Builder: Part Rate 170% 1-Year Point-to-Point GS Momentum Builder: Part Rate 120% 2-Year Point-to-Point J.P. Morgan Strategic Balanced: Part Rate 145% 1-Year Point-to-Point J.P. Morgan Strategic Balanced: Part Rate 105% 1-Year Fixed Interest…
Branding is one of the most important aspects of your business. Your brand is how people recognize, identify with, and perceive your company. In marketing terms, a brand is typically defined as a “concept that helps people identify a particular company, product, or individual.” A brand is more than a logo and slogan. These are…
