Digital marketing is always evolving. This has been especially true over the last two years. As we move into 2022, many of the new marketing techniques we adopted early on during the pandemic have become commonplace. For agents and advisors specifically, there are a few trends that should play a huge role in your 2022…
The effort you put in at the end of one year can have a significant impact on how you start the next. This is a good time for settling accounts, getting your books in order, and conducting holiday marketing activities. But what are you doing to prep for the beginning of the new year? While…
If you’re reading this, it’s safe to assume you survived the Great Facebook Crash of Oct. 4, 2021. The massive outage took down Facebook, Instagram, and WhatsApp for roughly six hours. Like any other website or social media network, Facebook is prone to the occasional outage. While most are brief, the most recent crash was…
Historically speaking, October has been a tumultuous month for the economy. This year will bring the 34th anniversary of Black Monday (October 19, 1987) and the 32nd anniversary of the Friday the 13th Mini Crash (1989). While the more recent financial crisis of 2008 played out over several months, much of the action – Lehman…
Nearly half of older American workers are ill-prepared for retirement. That’s according to a recent study published by the Insured Retirement Institute. Nearly 1,000 people aged 40 – 73 responded to the survey. The “Retirement Readiness Among Older Workers” 2021 report found that only 44% of the people surveyed think they will have enough income…
The last year has seen a growing number of people recognize the need for life insurance, yet policy ownership continues to decline. That’s according to the 2021 Insurance Barometer Study published by LIMRA and Life Happens. Despite the decline, the COVID-19 pandemic continues to drive consumer awareness about life insurance. The growing ownership gap presents…
Instagram has become a star in the world of social media marketing. Once used primarily as an image-sharing platform, the platform has made great strides toward becoming a valuable tool for businesses. But is it right for your business? Instagram Vs. Facebook There are reasons many producers might prefer a platform like Facebook over Instagram.…
A recent Marketing Corner explored five sales opportunities that you might not have considered in a while. Thanks to your overwhelming response, we decided to post a follow-up article with even more ideas and conversation-starters aimed at helping you make sales. From client engagement to marketing strategies, here are some additional sales opportunities you might…
When was the last time you explored some fresh marketing strategies? If it’s been a while, you may be missing out on a chance to connect with prospects and clients. Here, IAMS has gathered five ways to educate them on common retirement misconceptions while creating new sales opportunities for your business. Show them all income…
Is tax planning part of your practice? Are you discussing the impact of taxes with your clients? Or using the conversation to engage prospects? If not, the time to start is now. You are already aware of the role taxes play in the financial products and solutions you recommend to your clients. Your clients are…
