Marketing efforts that make an emotional connection can be one of the most effective ways to capture consumer attention and leave a lasting impression. Do you remember the movie “Old Yeller?” Of course, you do. And you also know why you’ll never forget watching the film. A boy and his dog. Love and loss. Life…
Whether you love it or could live without it, Facebook is one of the most effective digital marketing tools financial professionals have at their disposal. The platform is a one-stop-shop for targeting prospects and new leads across multiple demographics. However, Facebook is only effective when used strategically. Are you getting the most from your Facebook…
The good news is there is an income rider for almost any income need; the bad news is that sifting through the options to find the best fit for your client’s need can be cumbersome and time consuming. IAMS has the solution to save you time and make your clients money! Call 800-255-5055 and ask…
To be successful you know that you need to be prospecting all the time, but are you missing an important link in todays tied together world? For example, one of your prospects is intrigued about your services, but would like her family’s input before working with you — they search for your website. A second…
The exchange-traded-fund industry is being shaped by a new paradigm — not active vs. passive. It was the image of dart-throwing monkeys that got me. I would like to think it was the analytics, the white papers or even the raw performance data of active managers over the years. But if I’m being honest, it…
Why Single Premium? Seniors are tired of low returns, high risks and many are seeking ways to recreate lost wealth for their heirs. Some need benefits for nursing or home health care but want to reap these rewards without the usual underwriting hassles and concerns. Some single premium life products provide an alternative to clients…
Every Tuesday morning at 7:45 your IAMS team here in Omaha gathers for a quick review of the results from the previous week and to exchange recent challenges and successes across the company. It never fails that we have some great news to share and at least an opportunity or two to do a better…
As I talk to our independent producers, many are concerned they are leaving business on the table and missing potential client benefits by not offering managed money solutions. It’s a tough situation. Agents often specialize in selling life and annuity products, however that specialization frequently leaves them without a securities license. A client utilizing an…
The recent delay of the DOL Fiduciary Rule to July 1, 2019 has been significant news in the financial industry! Speculation continues as to what changes will be permanently adopted and even whether the law will be repealed. The one thing that is clear is agents may continue using Qualified Funds as a source of…
Millennials are a unique generation with a new approach to life,which includes the way they secure information, collect insights and make purchasing decisions. This is especially true when it comes to benefits and financial products — particularly life insurance. In this under-served segment, only 16% own individual life insurance and about a third are likely…
