asian chinese business woman carrying morning coffee and learning about current events on papers while walking away from newspaper box on her way to work in palo alto city California usa

How to drive growth with real-time marketing

Today’s newspapers are filled with stories that might concern people saving for, or entering, retirement. Obviously, recent months of inflation and market volatility are still hindering people’s ability to build up their nest eggs. Even hotter off the press is the March 10 collapse of California’s Silicon Valley Bank, which has not only diminished confidence…


Steel Sharpens Steel

The age-old adage “steel sharpens steel” illustrates how, by surrounding ourselves with greatness, we too can achieve greatness. This is the driving force behind the IAMS Life & Annuity Academy.  As IAMS’ first in-person event of 2023, the Academy brings together experts in the financial services space, including top producers, carriers, and industry leaders, to…

Financial bias

Exploring Behavioral Finance Bias

Selling financial products and services can be challenging. The process of turning a newly identified lead into a loyal client involves multiple factors. Everything from your initial marketing touches to the way you come across during personal interactions can, and will, influence the consumer’s final decision. One of the biggest factors at play here is…

Mother and Baby Newborn Love Emotional Family

Insure Your Love & The Power of Emotional Marketing

February kicks off the Insure Your Love life insurance marketing campaign. Put together annually by the non-profit organization Life Happens, Insure Your Love connects to sentiment surrounding Valentine’s Day in an effort to raise awareness about the value of life insurance products. Each year brings a new approach to the Insure Your Love campaign. Over the years we’ve seen everything from…


New Year, New Ideas

The last few years have taught us the value of adaptation. Pandemic recovery, inflation, and market volatility have all forced producers to stay ahead of the curve and think outside of the box in order to maintain a steady book of business. Selling in our new landscape requires incorporating new ideas and tactics. As we…


Ascend to the Top

Ascend 2023 is officially in the books. IAMS’ third-annual virtual kick-off brought some of the top experts in the financial industry together in one place; we consider the event to be a great success and would like to thank everyone who made it possible. The presentations at Ascend covered a wide array of industry-relevant topics.…