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Millennials and Life Insurance

In many ways, Millennials are the perfect storm of opportunity for life insurance agents and advisors. The largest generation in American history also represents more than one-third of the workforce. With the Boomer generation at or near retirement age, and Gen-Xers turning that corner, advisors would be wise to start paying more attention to Millennials.…

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Should You Have an Instagram Page?

Instagram has become a star in the world of social media marketing. Once used primarily as an image-sharing platform, the platform has made great strides toward becoming a valuable tool for businesses. But is it right for your business? Instagram Vs. Facebook There are reasons many producers might prefer a platform like Facebook over Instagram.…

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Branding Your Business

Branding is one of the most important aspects of your business. Your brand is how people recognize, identify with, and perceive your company. In marketing terms, a brand is typically defined as a “concept that helps people identify a particular company, product, or individual.” A brand is more than a logo and slogan. These are…