Financial bias

Exploring Behavioral Finance Bias

Selling financial products and services can be challenging. The process of turning a newly identified lead into a loyal client involves multiple factors. Everything from your initial marketing touches to the way you come across during personal interactions can, and will, influence the consumer’s final decision. One of the biggest factors at play here is…



With the COVID-19 pandemic impacting the lives of everyone, it’s important that we all recognize the value of communication. At IAMS, we believe this is the most vital part of a strong relationship. The relationships between producers and their clients, as well as the relationships between our team and your business. While the last several…


VIDEO: IAMS Safe at Home

Social distancing guidelines have forced many businesses to take a different approach to the way they operate. Working from home and conducting business online have become the new normal. At IAMS, we take pride in the efforts we have to keep our team safe and healthy, while still offering the same level of support and…


VIDEO: Strategic Lead Partners

At IAMS, Inc., we can connect you with a number of lead vendors and programs. Our relationship with these companies has generated countless qualified life and annuity leads for our agents. While we work with several different lead vendor programs, the video below will cover three of our primary partners. Financialize Datalot AdvisorWorld Because each…

digital marketing with IAMS

VIDEO: Digital Marketing with IAMS

The reality of today’s environment is that no business can survive without a solid digital marketing strategy. This is especially true when working remotely. Doing business online requires the strategic use of social media, email, video, and website content. This multi-pronged approach is proven to not only boost consumer engagement but is also effective where…